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Audrey McCann
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Branding Pricing

Brand Consultation Package

$350

  • 1-2 hour interview
  • The interview will explore:
    • Business goals
    • Target audience(s)
    • Business values
    • Mission/vision statement
  • This option is best for businesses just getting started.
  • The deliverable will be a written brief that clearly outlines all of the above for you to use in developing your company and brand.

Logo-Only Package

$1,000+

  • Everything in the Brand Consultation Package 
  • This option is best for businesses who already have a brand identity to modify or update. If your business needs a full re-brand, I recommend the Visual Identity Package.
  • The deliverable will be a logo design based off of your pre-existing colors, fonts, visual style, and brand personality.
    • Up to two rounds of major edits are included in this price range.
    • 3+ edits will result in additional charges.

Visual Identity Package

$2,000+

  • Everything in the Logo Package
  • This option is best for businesses who are seeking to start a brand from scratch or drastically rebrand an existing identity. If you have an existing brand identity that you’d like to use for a new logo, I recommend the Logo-Only Package.
  • The deliverable will be a customized packet with your new branding that includes:
    • All aspects of the Brand Consultation brief
    • Brand colors
    • Brand fonts
    • Logo usage guidelines
    • Simple, on-brand design elements 
  • This packet can be used for your in-house designer(s) or any agencies you hire to ensure there is a comprehensive understanding of your visual brand.

Branding Guide Package

$2,500+

  • Everything in the Visual Identity Package
  • One deliverable will be an in-depth packet with your new branding that includes:
    • All aspects of the Visual Identity packet
    • Brand personality and voice guidelines
    • A longform written business bio that can be used for websites or social media
    • A short business bio that can be used for social media
    • More detailed on-brand design elements
  • The second deliverable will be a written report of an audit of any existing website or social media pages. It will include a few suggested action items for how to improve your business’s online presence, if necessary.

Custom Branding Package

$5,000+

  • Everything in the Branding Guide Package
  • Deliverables of your choice, such as:
    • Business cards
    • Branded apparel 
    • Brochures
    • Banners and signage 
    • Packaging 
    • Social media templates
    • Slideshow templates

Please note: These packages and prices are samples based on past projects. We can work out a package and price that best fits your business goals that may cost more or less than what is written here. If you are experiencing extenuating circumstances and need accommodations, please reach out.


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